Other

Miscellaneous client work, personal projects, experiments, and random curiosities

Role:Designer/Photographer
Client:Various
Location:Various

Jed's Autokosmetik

Helping a quality-obsessed entrepreneur realize his vision

Well-known in Calgary's luxury vehicle community, my friend Jed Bouscal founded his second shop, Autokosmetik Detailing & Protection Inc. in 2020. In 2024, I offered to help him flesh out an identity concept that he felt better represented his company.

Logos, variants, & application samples

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Foothills Orthopaedic Trauma Research & Education Foundation

Rebranding proposal for a medical research foundation

A friend at the Foothills Orthopaedic Trauma Research & Education Foundation (FOSTER) wanted help with their 2024 brand refresh. Although my concept was ultimately not used, as someone who is at best a hobbyist when it comes to identity design, I didn't hate the results.

The graphical element is meant to represent a compound bone fracture.

FOTREF brand concept presentation

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HubSpot.com

Designing HubSpot's first corporate website

I collaborated with HubSpot co-founder Dharmesh Shah on the design of the company's first corporate website, a custom theme I built on the DotNetNuke CMS platform.

HubSpot.com v1

HubSpot website design

Early versions are still accessible via the Wayback Machine. Note that the table-based layouts still render (mostly) correctly in current browsers. My code was better-commented back then although, in retrospect, a style sheet table of contents is probably overkill.

Dribbble 404 page

The face of broken links

Web design guru, typeface designer, best-selling author, and Dribbble co-founder Dan Cederholm used my (heavily filtered) photograph of a schoolyard basketball court as the background for the 404 page his iconic design showcase platform.

Dribbble 404 page

I got to share this bit of trivia with Dan when I met him at a CSS Dev conference many years later.

Work

Tripadvisor

Empowering over 300k business operators on the world's largest travel platform

Pulse Energy Engagement Dashboard

Ground-up redesign of a real-time energy monitoring and engagement dashboard for university campuses

Walter

Establishing scalable design foundations for an ambitious legal tech startup

Pulse Energy

Leading the design team for a suite of industry-leading energy analytics and management tools used by the world's largest utilities

SMART Technologies

Redesign and restructuring a reseller portal to streamline access to critical resources for thousands of global users

Nissan-Infiniti USA

Building a seamless interactive vehicle configuration and dealer connection tool

Other

Miscellaneous client work, personal projects, experiments, and random curiosities