Jed's Autokosmetik

Helping a quality-obsessed entrepreneur realize his vision

Well-known in Calgary's luxury vehicle community, my friend Jed Bouscal founded his second shop, Autokosmetik Detailing & Protection Inc. in 2020. In 2024, I offered to help him flesh out an identity concept that he felt better represented his company.

Logos, variants, & application samples

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HubSpot.com

Designing HubSpot's first corporate website

I collaborated with HubSpot co-founder Dharmesh Shah on the design of the company's first corporate website, a custom theme I built on the DotNetNuke CMS platform.

HubSpot.com v1

HubSpot website design

Early versions are still accessible via the Wayback Machine. Note that the table-based layouts still render (mostly) correctly in current browsers. My code was better-commented back then although, in retrospect, a style sheet table of contents is probably overkill.

Dribbble 404 page

The face of broken links

Web design guru, typeface designer, best-selling author, and Dribbble co-founder Dan Cederholm used my (heavily filtered) photograph of a schoolyard basketball court as the background for the 404 page his iconic design showcase platform.

Dribbble 404 page

I got to share this bit of trivia with Dan when I met him at a CSS Dev conference many years later.

Foothills Orthopaedic Trauma Research & Education Foundation

Rebranding proposal for a medical research foundation

A friend at the Foothills Orthopaedic Trauma Research & Education Foundation (FOSTER) wanted help with their 2024 brand refresh. Although my concept was ultimately not used, as someone who is at best a hobbyist when it comes to identity design, I didn't hate the results.

The graphical element is meant to represent a compound bone fracture.

FOTREF brand concept presentation

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More work

Occupant Engagement Dashboard

Ground-up redesign of a real-time energy monitoring and engagement dashboard for university campuses

Tripadvisor

Empowering over 300k business operators on the world's largest travel platform

Walter

Establishing scalable design foundations for an ambitious legal tech startup

Pulse Energy

Leading the design team for a suite of industry-leading energy analytics and management tools used by the world's largest utilities

Nissan-Infiniti USA

Building a seamless interactive vehicle configuration and dealer connection tool

SMART Technologies

Redesign and restructuring a reseller portal to streamline access to critical resources for thousands of global users

Other

Miscellaneous client work, personal projects, experiments, and random curiosities